The morning kicked off in the Business Solutions Track with a panel titled “Growing Strong: How Start-Ups and SMBs Grow with Magento Enterprise”. The presenter promised attendees that they would leave with actionable tips to grow their business. The panel did not disappoint, with gems from merchants (Lovesac, Alex and Ani, and International Military Antiques) and partners (Peer1 Hosting and Corra) alike.
Did you know that after 2 seconds of a page load time, for every second your customer is left waiting, you are losing 10% of your sales? A merchant’s site has to perform well and cache is king. Enterprise Edition has full page caching which drastically reduces load times.
Achieving success can have many bumps in the road. All the merchants on the panel started out with free eCommerce solutions. They then moved to Enterprise Edition to grow their business, often achieving incredible growth rates. Picking the right partner was another key factor in growing their business.
Architect for growth, work with good partners and start on Enterprise Edition were the key takeaways from the panel.