Reed and Barton Wins Magento’s 2011 Innovative Site of the Year Award at Imagine

Reed and Barton Wins Magento’s 2011 Innovative Site of the Year Award at Imagine

Posted by danny on Thursday, April 26, 2012 | 0 comments.

As you likely already know, this year’s theme at Imagine is “What’s Your Story.” Our goal in this theme was to highlight the success of our Magento merchants, and the many solution and industry partners who work with them to empower their success.

To help tell our merchant stories, we asked our extensive network of Magento Solution partners, the experts behind the creation of most Magento Enterprise-based web sites, to nominate stores for the Most Innovative Magento Site of 2011 award.

What is an Innovative Site?

It is a site that truly represents what Magento Enterprise makes possible. It is a site that not only exhibits creativity and ingenuity, but also showcases Magento Enterprise features, customizations, and/or back-end integration.

Partners were encouraged to submit a site that exemplifies the success that is possible for merchants with Magento and also showcases their eCommerce expertise and design prowess.

The sites submitted went through an internal Magento review process and three finalists were chosen.
Our three finalists:

Magento 2011 Most Innovative Site Finalists

1. Warner Bros. France, created by Internim

The concept of the new website is to create a unified and best in class digital experience, promoting all Warner Bros. assets at each step of their lifecycle.

Warner Bros. France turned to Magento Gold Solution Partner Internim to help them satisfy business and consumer demands. Features of the new site include:

  • Selling a wide variety of product types including video on demand, web tv subscriptions, online ticketing, collectibles, DVD, Bluray, and so much more.
  • Presenting a large variety of editorial content to consumers for every movie including general information, trailers and promotions.
  • Using more than 20 million promotional codes used with any number of promotions and applied with specific rules.
  • A members club with a dedicated e-shop for loyal customers

With this new platform has reached 1 million customers in less than a year, and customers and revenue have been consistently increasing. Since launching this site in July 2011, Warner Bros. has seen a +290 % growth.  And with the inclusion of a Facebook feature six million new fans are going to be added to the one million customers already on the site.

2. Reed and Barton, created by Blue Acorn

For more than 187 years, Reed & Barton has enjoyed the reputation as one of the country’s foremost retailers of fine tableware and giftware. A proprietary, home-grown eCommerce system couldn’t support their brand initiatives so they sought a solution that could address both their B2C and B2B sales channels. Reed and Barton chose Magento.

Reed and Barton’s demands for the new site included an intuitive and effortless consumer shopping experience with an easy checkout process; and improved dealer support.

Reed and Barton engaged our Gold Solutions partner Blue Acorn to build their new site. Blue Acorn was involved from the beginning in the definition of the site requirements all the way through implementation – requiring an extensive amount of theming, custom development, and back-end integrations including seamless Adobe Scene7 and SAP integration and mobile support for their consumer and dealer channels.

The results are nothing short of remarkable:

  • 30% increase in site visits
  • 275% increase in the average time of each visit
  • 39% increase in year-over-year average order value
  • 185% increase in year-over-year gross sales immediately after site launch

But this is not the end of the story, merely the beginning, as Reed & Barton continues to work with Blue Acorn on leveraging this new platform to continue their growth in eCommerce.

3. Ten Thousand Villages, created by CorraTech

As this conference attests, the ongoing innovation in eCommerce is astonishing. For-profit retailers are not the only ones who benefit.

Ten Thousand Villages is the world’s largest and oldest Fair Trade organization. Founded in 1946, the mission-driven non-profit now encompasses hundreds of branded and affiliate stores, a thriving eCommerce site, and an expansive product catalog with goods from thousand of artisans all over the developing world. Like any other multi-channel retailer, they have their hands full!

Ten Thousand Villages turned to Magento Gold Solution Partner CorraTech to integrate their diverse sales channels. Corra Tech implemented numerous customizations to turn Magento into a true multichannel solution that has resulted in significant benefits. For example, inventory from their 70 stores is now reflected and available for purchase online. Completely overhauled gifting and checkout now allow customers to manage gift cards and registries either online or in-store. And the custom store locators make brick-and-mortar shops easy to find.

CorraTech also improved operations by integrating Magento with Navision and by using Magento’s native multi-store capability to provide an online home for all 70 stores.
As a result, Ten Thousand Villages now offers its customers a seamless multi-channel experience.

Voting at Imagine 2012

Each of the three finalsts were featured at Imagine 2012. Imagine attendees were provided with a poker chip (we’re in Vegas, baby!) which they could use to vote for the site they liked best.

And the Winner is…Red and Barton


Congratulations to Reed and Barton and their Magento Solution Partner, Blue Acorn. Your success story truly helps everyone understand the world of possibilities available through Magento Enterprise.

We’d like to congratulate all three of our finalists as thank the many merchants and solution partners who participated in this fun program.