If you could grow your business by 5-10% by expanding internationally, would you? In this morning’s business track presentation ‘Selling Internationally – Going Global with Magento’ attendees learned about the important questions to ask before taking the plunge. Questions included how do I protect the brand and acquire customers? How do I integrate with new carriers and manage customer service? The presentation also touched on best practices such as focusing on doing one country well first before expanding to more, consider using a partner and use your analytics to tell you which market to get started with first.
After a brief break we heard from Adi Rubin, the Head of Customer Success for Magento and Brian Grady, the Principal of Gorilla Commerce. Adi and Brian walked everyone through the top 10 tips and tricks to unlocking the power of Magento Enterprise. Tips included choosing the right partner, simplify your site administration, reap the benefits of an official Magento hosting partner, understand the full capabilities of Magento Enterprise and more!