The breakouts have arrived! This morning’s business track ‘Doubling Your Revenues in 6 Months’ used a panel discussion with merchants and partners alike to explain 20 key action items you can take to quickly build your eCommerce business. The 20 items focused on four key elements: traffic, conversion, AOV and repeat purchases. While we won’t share the entire list in this post, we will be adding the complete presentation slides to the Imagine eCommerce site shortly after the conference so stayed tuned for more details. For now here’s a teaser – modal popups, QR codes, A/B testing, personalized landing pages, cart abandonment emails and more!
After a brief break, the morning business track continued with ‘Web Merchandising – We Are Merchants, Aren’t We?’ Within this presentation, representatives from Warby Parker, One Pica and FitForCommerce gave some great insight on how to romance your product and create compelling sites that make customers return products less and return to your site more.